Black & White
Great for startups that want to look professional, serious, and modern. For example, Apple and Nike.
Plain & Square
Tech startups that look for versatility (easy to reuse across platforms) and simplicity. For example, Stripe and Slack.
Rounded & Gradient
Great for startups that want to look friendly and trendy. For example, Instagram.
Circle & Gradient
Circular logos convey unity and continuity, ideal for startups emphasizing community or inclusivity. For example, Starbucks and Spotify.