Quickly see why a KPI is going down. Loops tracks and identifies when your KPIs are going down in real-time. No more spending hours trying to identify why. Loops shows you the root causes: changes in traffic, new feature releases and more.

Finding hidden segments. We monitor all your KPIs, automatically identifying trends and anomalies and providing their root cause. We review all potential 'explainers,' such as marketing, product performance and bugs, seasonality, and others, then we rank the various reasons your KPI changed in order by the size of their impact on the KPI.

Causal Analysis. Loops proprietary causal inference models empower you to understand the why behind your KPIs. Purpose-built technology that analyzes every possible combination to pinpoint the most impactful opportunities hidden within your data.

Measure impact without A/B testing. Loops leverages causal inference models to simulate an A/B test and show you the impact of your actions, even with minimal traffic.

See how user journeys impact your KPIs. Loops shows you hidden user journeys and funnels that lead users to convert or churn.