Dominate SERPS with Optimize. Optimize new and existing content with intelligent recommendations. Improve term frequency, optimize for related keywords, and suggestions for sentiment, readability, word count, and more. Generate dynamic Unanswered Questions to improve the depth of content pieces and include missing information.

Spot Bounce Points and Enhance Content. Granular heat mapping to uncover problematic paragraphs or sections of a page where users are leaving. Individual paragraph scoring. Score pages based on user experience metrics like scroll depth, bounce rate, and time on the page. Flag pages with underperforming metrics. Recommendations for CTA placement and conversion rate optimization.

From Curiosity to Conversion and Everything in Between. Analyze user flows from entry points to conversion pages. Utilize data to optimize content within your most common user paths. Pinpoint where your users are most engaged with your content and where they drop off with Bounce View. Customize your analysis with filters for starting points, ending points, and key engagement metrics. Simple, lightweight script install. No complex setup or integrations are required.

Streamline Internal Linking with Internals. Find highly contextual missing internal links in existing and new content. Internal link suggestions across your entire website, exportable via CSV. Prompts to add internal links in-context in new content before publishing.

Keyword Research Should Be Easy. Keyword search functionality provides monthly search volume, keyword difficulty, and keyword trendlines for the trailing year. Granular sort and filter capabilities for keywords by search volume, competition, and exact phrase keyword. Ability to save keywords into lists for future reference. Quickly cluster.

Track Keyword Performance, Snoop on Competitors. Interactive graphs provide granular insights into a domain’s keyword performance. Dashboard report provides an at-a-glace report for organic traffic, traffic value, # of organic keywords ranking, and more! Filter by keyword and by page. Additional filters for Monthly Search Volume, Competition, Organic Traffic, and ranking position.

Cluster Keywords Based on the SERPs. Quickly cluster or group a current list of keywords based on SERP data. Batch search from a seed keyword to build a new cluster or list of keywords. Helpful for managing large volumes of keywords and for generating new ideas.

Spot Keyword Gaps. Compare your domain directly against up to three competitors to discover keywords you might be missing. Cut through the noise with granular filters on critical metrics like competition, search volume, and SERP positioning. Quickly add keyword ideas to a Keyword List for clustering in our Keyword Clustering toolset.

Jump Into the Conversation and Monitor Your Brand. Tailor alerts to your strategic needs. Track competitor content, monitor your brand's presence, or follow industry trends. With advanced filtering options, your team can pinpoint conversations within niche subreddits, refine the scope of your listening by influencer follower counts, and more. Seamless integration with your daily workflows with alert routing to Slack or email.

Validate New Content for AI and Plagiarism. Flag AI-generated content at an article and sentence level. Re-work AI-generated content to improve originality and human scoring. To be upfront: Our toolset is certainly not 100% accurate, although we are constantly improving. False positives and false negatives will regularly occur.

Manage Your Editorial Calendar in Positional. Customize your editorial calendar with text, dates, numbers, and labels to track all content. Create separate calendars for different content types (e.g., blog, PR, social, newsletters). Collaborate with team members, agencies, freelancers, and interns.

Spot SEO Issues That Actually Matter. Site Audit scans your website for errors, warnings, or issues worth addressing for proper site health. The Site Score quantifies the number of errors and warnings based on severity and the size of your website. You can run as many site audits as you like and schedule a recurring monthly audit with one click.