Implement self-serve user onboarding
Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.
Send lifecycle communications
Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.
Send marketing email
Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.
Build visual workflows
Create complex visual workflows that reflect customer journeys for different roles and scenarios.
Segment your customers
Segment both users and companies dynamically based on their behavior data.
Leverage multiple channels
Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.
Run A/B/C tests
With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.
Set conversion goals
Assign a conversion tracking period and see if the user has reached their goal within that window. Coming soon
Measure performance
For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.
Send broadcasts
Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.
Build your list with forms
Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.
Offer subscription preferences
Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.
Implement company-level automation
Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.
Send notifications to your team
Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.
Connect with your tools
Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.
Dedicated support engineer
Our support is handled by a dedicated engineer who helps you integrate and troubleshoot any technical issues. Included in all plans, from day one.
Individual onboarding
Every new customer gets a hands-on roadmapping call where we develop your custom tracking plan, segmentation plan, and lifecycle roadmap. You will walk away with a spreadsheet.
Done-for-you services
Don't have time to do things in-house? Pick one of our done-for-you packages. Our team will write your emails and set everything up — so you only have to flip the switch.
SaaS-focused frameworks
We'll take your lifecycle marketing to the next level using a model that's tailored to your SaaS customer journey.
Data audit & cataloging
We'll help optimize your data tracking schema and segmentation, so that you track exactly the right things.
High-volume optimization
As you grow your user base, we'll make sure everything runs smooth, and you keep getting good ROI for every user in the database.
